SEO Success Story: MSK Furniture's Journey to Higher Rankings

In today's digital age, having an online presence is essential for business growth. MSK Furniture, a Bangladesh-based eCommerce brand, recognized the need to improve its visibility in search engine results. Our SEO strategy helped MSK Furniture gain traction, increase clicks, and enhance its search rankings over time. Let’s take a deep dive into this success story.

Project Overview

Client Name: MSK Furniture

Location: Bangladesh

Service Provided: SEO

Portfolio Category: eCommerce SEO

Status: Active

Project Start Date: August 23, 2023

Challenges We Faced

When MSK Furniture approached us, they were struggling with low organic traffic and poor search engine rankings. Some key challenges included:

Low visibility in Google search results

Minimal organic clicks and impressions

A high average position (meaning pages were ranked lower in search results)

Low Click-Through Rate (CTR)

Our goal was to implement a strong SEO strategy to improve these key metrics.

SEO Strategy & Implementation

To improve MSK Furniture’s search performance, we executed a comprehensive eCommerce SEO strategy:

Keyword Research & Optimization

We conducted thorough keyword research to identify high-intent search terms related to furniture and home decor. These keywords were strategically placed in website content, meta tags, product descriptions, and blog posts.

On-Page SEO Enhancements

We optimized various on-page elements, including:

Title tags and meta descriptions for better CTR

Image optimization to improve page load speed

Internal linking to enhance user navigation

Technical SEO Improvements

We identified and fixed technical SEO issues that were affecting the website’s performance. This included:

Submitting XML sitemaps to Google Search Console

Improving mobile-friendliness and page speed

Fixing broken links and ensuring proper URL structure

Content Marketing Strategy

We developed engaging blog content targeting relevant keywords. This helped drive organic traffic and establish MSK Furniture as an authority in the furniture niche.

Link Building & Off-Page SEO

We worked on high-quality link-building strategies, such as guest posting and business directory submissions, to increase domain authority and search visibility.

Results & Performance Growth

After three months of strategic SEO implementation, we saw impressive improvements in MSK Furniture’s search performance. According to Google Search Console data:

✅ Total Clicks: Increased to 127

✅ Total Impressions: Reached 5.58K

✅ Average CTR: Improved to 2.3%

✅ Average Position: Improved to 36.3

The website is now ranking higher for targeted keywords, and the increase in impressions indicates that more users are discovering MSK Furniture through organic search.

Final Thoughts

MSK Furniture’s SEO journey is a testament to how a well-planned strategy can improve search rankings and drive organic growth. As we continue optimizing and expanding their digital presence, we anticipate even better results in the coming months.

If you're looking to enhance your eCommerce website’s search visibility, let’s connect and take your brand to the next level! 🚀